Love Beverly Hills

As a nonprofit organization, Visit California’s mission is to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to, and within, California. 

In 2022, I worked agency-side taking over all analytics reporting for the Visit Beverly Hills regional website, after our creative team rebranded the initiative as ‘Love Beverly Hills’ several months prior, complete with a clean and intuitive new site.

Delivering a monthly dashboard via Google Data Studio, and utilizing Google Analytics, I provided data visualizations clearly showing increased visitor volume and engagement, social media uptick, and external landing page clicks originating on lovebeverlyhills.com.

All this data indicated the clear success of the site rebrand, while the dashboard was made readily available to Visit California for internal use.