A Capitol Fourth

‘On July Fourth, A Capitol Fourth, America’s National Independence Day celebration, honors our country’s birthday with an all-star salute. For over 40 years, this television event, featuring a parade of superstars has offered the best in American entertainment and helped set the tone for a spectacular American birthday party.’

Working agency-side as an editor and social media manager, I produced original content year-round while also creating promotional materials in the weeks leading up to the concert. On July 4th, I was responsible for creating 9x16 cutdowns of live show clips in real-time, which were then uploaded alongside the original 16x9 clips to all ACF social channels.

Above: I cut the official tune-in for host Alfonso Ribeiro which was used on social media for his reveal. Right: I served as assistant editor for this feature on Mae Krier, an original Rosie the Riveter who was included in the 2024 concert.