Cookie, Candy & Cereal Pop
I led the social media strategy for our client Cookie, Candy, and Cereal Pop, guiding content creation, influencer collaborations, and audience engagement initiatives to strengthen brand presence across platforms. By aligning creative campaigns with audience behavior and trends, I ensured a consistent brand voice while driving measurable growth and interaction.
Scaling Social Audience for a Retail Success
Coordinated influencer partnerships and licensing collaborations, optimizing tags and shared content for maximum visibility.
Developed detailed creative briefs and shot lists for quarterly content productions, providing on-set guidance to maintain brand consistency.
Implemented new engagement strategies, including polls, giveaways, and fan activation events, encouraging user-generated content and social tagging.
Monitored performance metrics and adjusted posting strategies to enhance engagement and follower growth.
Social Media Strategy | Influencer & Partner Collaboration | Content Planning & Production | Paid Social | Community Engagement | Activation Campaigns
Visible Impact
Achieved consistent year-over-year growth in followers, traffic, and overall engagement volume and quality across social profiles.
Boosted fan interaction and brand reach through activation campaigns, resulting in increased user-generated content and social tagging.
Strengthened overall brand presence and awareness across social platforms, contributing to a more engaged and loyal audience.
